Jewellery is created for generations

The origins of our family business date back to 1970. Today, the entire Lohri family is closely involved in all areas of the company's activities.

Each member contributes to a collaborative family spirit in their own way, creating a unique atmosphere that is felt and appreciated by our employees and customers. This deep family connection is reflected in every facet of our work and lays the foundation for the exceptional quality that we offer.

Our Philosophy

As a family of goldsmiths, our passion for jewellery is deeply ingrained in our DNA and has been passed down through generations. We define true luxury through exceptional craftsmanship, aesthetics, and rarity. In the oldest house of goldsmiths in the world, we preserve the rich history of goldsmithing in Zug and showcase the most diverse collection of art-historical jewellery in Switzerland. At Lohri, the world’s finest watch and jewellery brands find a home that embodies the values of exclusive craftsmanship, tradition, and luxury – an experience our customers cherish every day.

Art and the love of what is beautiful

Beauty is manifested in many facets: in art, architecture, design, and nature. This is strongly present in all our creations. 
As passionate art collectors and enthusiasts, inspiration from the art of the past and present flows through every aspect of our company – from the creative process and our jewellery designs to our affinity for collector’s items and for objects that stand the test of time.